One of the major stumbling blocks for our team, surprisingly, was in choosing a name for our repository. We were all too aware that picking the right name would make marketing efforts–like creating a logo, designing posters, and presenting the IR to students and lecturers–easier and more effective, and so we knew it was a big decision. Many IRs seem to use acronyms that are pithy or clever, like ARAN (Access to Research at National University of Ireland, Galway), CORA (Cork Open Research Archive), and the Marine Institute OAR (Open Access Repository). And so our first instinct was to come up with a clever, pithy acronym.
As it turns out, pithy, clever acronyms are not that easy to generate.